When Interconnection May Harm a Site
If you want your website to appear high in search engines, it is important to invest in a link strategy. When another professional and trustworthy site links to yours, they endorse your content and business (and vice versa).
But some people look for shortcuts in the process. For example, it is quite common today to buy backlinks, which is against the guidelines of search engines like Google and can lead to penalties.
A more appropriate alternative is to use an interconnect approach. Post articles with links to other related articles on your own website, so that the visitor is redirected to other pages but continues on the same site.
Let’s see how to do it and also the practices you should avoid as they can hurt your website’s SEO.
What are the benefits of links?
Interlinks are a simple way to connect all of your website content. It helps your visitors find important information previously published and gives Google a better idea of the structure of your pages.
In terms of SEO, interlinking is doubly beneficial as it allows your posts to be valued with less traffic, perhaps those posted long ago and forgotten. Just link them in a recent article that gets a lot of hits to see the magic happen.
Other advantages of interconnections include:
- Increase the average time each visitor spends on your website when exploring different pages.
- Reduce the bounce rate (the percentage of visitors to a page) because users find everything they are looking for in one place.
- Helps to increase the ranking of certain keywords.
- Increase overall visits and help Google rank your site better.
What are the elements of a good interconnection?
Good interlinking isn’t just about throwing links to your own articles here and there. It must be a planned strategy; otherwise, it will be a wasted effort.
First, think about good anchor texts for your links. Anchor texts are those clickable texts in a link that appear in a different color (often underlined) and entice the visitor to click on it. Creating contextual and interesting anchor texts tends to increase clicks.
The location of the interconnect is also very important. Years ago, everyone used to put giant blocks of interconnects on the footer of their sites. These days, however, not everyone has the patience to scroll down to find them. Moreover, Google’s algorithms avoid this practice.
When interlinking, make sure the page you’re linking to is up-to-date. Also, make sure it exists: few things are more frustrating to a visitor than coming across a 404 error page.
Finally, try to identify the pages that won web authority. This happens whenever one of your pages has lots of external links created by other sites to redirect people to yours. It boosts the ranking of that specific page, so use it to add links to other parts of your website.
Poor link building practices that can hurt your site’s SEO
In addition to overdoing it, other bad link building practices can hurt your website traffic instead of helping it. Let’s take a look at some things website owners should avoid at all costs:
- Automatic Link Building Programs– Building links manually can be laborious and difficult. Therefore, many people try to speed up the process by using automated link building programs, which help scout search engine results pages to discover the most viable options for backlinks. But this practice can hurt your SEO instead of helping, because there are types of backlinks to avoid.
- PBN– Private Blog Networks (PBNs) are networks of websites used to link to a single site. The goal is to convey an idea of authority, as if many third-party sites are backlinking to yours, thereby manipulating search engine rankings. This practice is easily identifiable and should be avoided.
- NoFollow Random Links– When you use the “no follow” tag in any link on your page, you are sending a direct message to search engines not to consider that page. Why would anyone do that? Usually to disguise or hide spam or paid links. The bad news is that a very large number of them can arouse suspicion.
Keep visitors on your website
Interlinks are a great strategy for keeping visitors (and potential customers) on your website for as long as possible. Or at least until they find the answers they are looking for or the product they want to buy, yours!
When done right, interlinking helps your site show up better in search results. Otherwise, the practice can be harmful and even trigger Google penalties. So use strategy wisely and avoid well-known shortcuts to attract traffic and visibility. They often attract more trouble than real users.