Twitter will give users access to ad-free articles with Twitter Blue
Twitter announced on Tuesday that it would give users ad-free access to articles from the Washington Post, Reuters, BuzzFeed and other publications through its subscription service, called Twitter Blue.
The offer is part of Twitter’s push to find new revenue streams. In January, the company acquired Revue, a service that allows people to create newsletters, and said it would take a small percentage of subscription fees from newsletter editors. And in May, Twitter bought Scroll, a subscription company that created ad-free reading services for publishers.
In June, the company Twitter announced Blue and a plan to charge users a small fee in return for additional features such as the ability to organize bookmarks and cancel tweets. On Tuesday, Twitter announced that it would require users to pay $ 3 per month for these features, as well as access to ad-free articles.
“As we continue our commitment to strengthen and support publishers and a free press, a portion of the revenue from subscription fees to Twitter Blue goes directly to publishers in our network,” wrote two Twitter project managers, Sara Beykpour and Smita. Gupta, in a statement. blog post. “Our goal is to help every Publishing Partner earn 50% more per person than they would have made by serving ads to that person. “
Twitter also announced that it will relaunch features associated with Nuzzel, a service offered by Scroll that alerts users to posts widely shared by people they follow on Twitter. Twitter shut down Nuzzel on acquiring Scroll, causing an uproar from users who said the service helped reduce noise from their crowded social media feeds.
The company said it will also give subscribers early access to new features, allowing them to test products and provide feedback. Twitter Blue is available in the United States, Australia, Canada and New Zealand, Twitter said.