Twitter launches new “Twitter Create” minisite to highlight monetization opportunities for creators

Creators are the new currency of social media networks, with each platform now scrambling to sweeten their offering to keep top creative talent posted on their apps and keep their fans coming back to catch up on the latest. .

And today, Twitter is taking another step to bolster its appeal to creators, with the launch of a new Twitter Create a minisitewhich will host a series of tips, ideas and examples designed to help creators maximize their presence on Twitter.

The new site, which you can consult hereincludes specific sections for creators from different industries to help them maximize their presence on Twitter.

Tap “Podcasters,” for example, and you’re taken to a dedicated page of tips on how to promote your show, including notes on specific Twitter products you can use.


Obviously, given the focus on monetization, Twitter’s new offerings like Super Follows and Spaces are the main push, each offering new ways to make money from what you do. in the app.

Scroll down in any topic feed and you’ll find case studies, notes, and other blog posts that can help steer you in the right direction.


The site provides a good overview of the different ways to monetize Twitter, across nine different categories, while there’s also a range of blog posts and notes that can help guide your approach to tweeting.

Twitter’s monetization tools, so far, haven’t really caught on, with Twitter Blue yet to become a key revenue contributor to the platform, and other offerings as well, based on the Twitter’s latest performance update, generating no meaningful revenue for the company. .

But they do provide opportunities, and some users do indeed derive significant benefits from these additions. The trick for Twitter now is to help creators maximize engagement and create their own offers to better entice people to pay for content, which isn’t typical behavior in the app.

So far this has been a major challenge for its creator monetization tools: people have always been able to read your tweets for free, why would they start paying for this privilege now? This hesitation appears to be a key tipping point for Twitter to overcome, and until now it has depended on the creators themselves to come up with more compelling subscription deals, in order to add value to their presence on the platform. -form.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to entice followers, while new additions like Super Follower Only Spaces provide complementary tools. simpler ones that can push creators in the right direction as to how they can improve their presence on Twitter for paying audiences.

This is really what must happen. People won’t pay for your tweets no matter how witty you think you are, but they will pay for exclusives and additional engagement offers that can make them more aligned with your presence.

So far, Twitter hasn’t been great at articulating this, hence the low usage of these tools. But this new platform provides more direct guidance, which could give its monetization tools a boost.

You can check out the new Twitter Create mini-site here.

Amanda J. Marsh