Twitter launches dedicated HIV research invite

New Delhi: Microblogging site Twitter extended its #ThereIsHelp notification service on Wednesday with a dedicated search prompt for HIV-related information.

The notification prompt will provide valuable and authoritative HIV resources and encourage people to reach out and get help when they need it.

“We are committed to protecting the health of the public conversation on Twitter – ensuring that individuals can find credible information from authoritative sources is a key part of this mission,” said Shagufta Kamran, public policy, Twitter India, in a statement.

“We also recognized that it is crucial for the public to have access to a #OpenInternet in the fight against the stigma around HIV, ”Kamran said.

“Therefore, we have partnered with public health authorities and local non-profit organizations across the Asia-Pacific region to provide people with access to accurate information about HIV, to get the help they need. and launch a dedicated program. #HeHelp prompt notification for HIV, ”added Kamran.

With this prompt, when people search for keywords associated with HIV and / or AIDS, the first search result will now include a notification in Hindi and English, encouraging them to seek credible information and sources of help.

Twitter data shows HIV conversations are on the rise #WorldAIDSDay December 1 of each year. In 2020, there were nearly 9 million HIV-related Tweets worldwide, of which over a million Tweets were generated in December 2020.

For the launch of the #ThereIsHelp HIV research invite, Twitter partnered with the National AIDS Organization, Ministry of Health.

Amanda J. Marsh