Twitter is testing a new ‘Articles’ option, potentially allowing long posts in the app
It could be interesting.
For a long time, Twitter has been trying to figure out the best way to let people share more extensive comments and thoughts in the app, something a lot of people are already doing by adding screenshots of notes to their tweets.
Indeed, in 2016, when Twitter CEO Jack Dorsey Explain that this company was looking into potential options to allow longer posts in tweets (which ultimately resulted in the length of tweets being extended to 280 characters), it used a screenshot of text to communicate its logic .
Twitter has since contained its ideas on this front, adding “Threads” as an alternative, while it has also bought the newsletter platform Revue, which it now invites users to try if they are looking to post updates. longer text.
As you can see, Twitter is currently working on a new option called “Posts”, which appears to provide a way to create blog posts within the app, which would then, you would assume, be shareable in some form or another. via tweet.
It’s unclear exactly how this would work, but it’s definitely something Twitter is developing – as a spokesperson explained to SMT:
“We’re always looking for new ways to help people start and engage in conversations on Twitter. We’ll be sharing more about our work here soon.”
A generic answer, so no further information. But it does happen, and it will be interesting to see if it actually provides an option to replace text screenshots, in a way that’s more compact, convenient, and searchable than the current Threads process.
Some have noted that it will likely be a Twitter Blue option, or at least it will start out that way, with paid subscribers able to create long-form posts that they can then share within the app. The real utility, of course, lies in the details of how it works and how Twitter will present those longer posts in the app.
Will it feed into a Revue newsletter? Will these posts only live on your profile, with creators then able to share a sample in their tweets, directing users to the full text? And if so, will there be any value in driving referral traffic to long-form posts on Twitter, when you could instead refer them to your own website?
Again, the real value will be in how it actually works, but it’s worth noting that Twitter hasn’t given up on the idea of longer text in tweets.
Maybe Twitter’s new CEO, Parag Agrawal, is a fan of the concept, which is why he’s coming back.
We will keep you informed of any progress.