Twitter is losing its most active users and struggling to retain more: report
Twitter is struggling to maintain its strongest user base, according to an internal report revealed by Reuters.
Twitter’s “most active” members are losing interest as the social network is in “absolute decline”.
That’s according to a report generated by Twitter staffers and seen by Reuters. Internal documents generated by Twitter indicated that “heavy tweeters” made up less than 10% of overall monthly users. But these tweeters generate 90% of all tweets, and therefore half of global revenue.
The staff member asked, “Where did all the tweeters go?” in the internal document. They also said, “Heavy tweeters have been in absolute decline since the start of the pandemic.”
The report looked at the number of English frequent tweeters who showed interest in a topic. The study did not come to any conclusions as to why heavy users of the platform are in decline.
A “heavy tweeter” is defined as someone who logs into the platform six or seven days a week and tweets about three to four times a week, the document says.
Musk thinks the most popular people on the platform have abandoned ship.
According to Reuters, the microblogging site did not release its statistics. Indeed, the deadline to conclude the agreement of acquisition of 44 billion dollars by Elon Musk was approaching.
Twitter and Elon Musk
Among the most followed on the platform are: Barack Obama, Justin Bieber, Katy Perry, Rihanna, Christiano Ronaldo, Tylor Swift, Lady Gaga, Elon Musk, among others.
Many people have added their opinions to the thread on why Twitter is dying.
Cryptocurrencies are a dominant topic
The most interesting topics on Twitter include cryptocurrencies. But there are other popular topics. These include “dangerous for work” adult content. Twitter is a social media platform that allows nudity. However, news, sports and entertainment content has declined.
Previously, BeInCrypto reported on the rumors that the company was developing its own wallet. This rumor was started by a well-known blogger, who tweeted that “Twitter is working on a prototype wallet that will support crypto deposits and withdrawals.”
Over the past few months, the platform has introduced various new features related to the crypto world, such as cryptocurrency tips. In November 2021, it began working with app integration from the well-known world of decentralized finance (DeFi), and in January 2022, it began allowing users to place NFT images on their profiles.
Will all these new initiatives (as well as Elon Musk’s golden touch) be able to pull Twitter from the edge of the abyss?
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