New Google search feature helps identify Asian-owned businesses

Google has launched a new feature that allows businesses to identify as Asian in Maps and Search, the company announced today in a blog post. Starting today, business owners in the United States can add the label to their Google verified profiles, which will show up in search results and on Maps.

Signed with a custom red badge icon, the tool is designed to help customers locate and support community traders. This addition expands the company attributes for Latino-possessed, Black owned and women-owned retailers.

“We hope the Asian-owned attribute brings people together and gives our communities much-needed recognition: to help them be seen and thrive,” said Leanne Luce, Google product manager, in the blog post. “We’re excited to spotlight Asian-owned businesses and highlight some of what makes our community unique and important.”

Merchants can enable or disable use of the feature, but can update their profile by visiting the Merchant Center and navigating to the “About Your Business” tab. Once added to the profile, users can see the new label. Google also allows customers to filter and browse results based on attributes.

Amanda J. Marsh