NetEase launches Biying on a video-based social media site – Pandaily
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Hangzhou-based Internet technology company NetEase
After experimenting with the app, Tech Planet discovered that it focused on lifestyle sharing features and was more like a video version of Xiaohongshu, a popular Chinese social media platform.
On the homepage, the “voice” of the user – which mainly refers to the emotions expressed by the user – will be displayed in the form of a map. If other people are interested in the “voice” of the user, they can watch the video attached to the map and post comments.
The “voice” users post is intended to match what users see and hear in their daily lives. The Personal Center will store messages created by users.
Compared with other similar products, Biying has a creative atmosphere. Everyone can find common topics and gain useful experience, consolidating the social atmosphere of the product.
In 2011, NetEase
According to incomplete statistics from Tech Planet, as of 2018, Chinese internet giants have attempted to create their own apps similar to Xiaohongshu, with at least 15 different examples.
SEE ALSO: Chinese lifestyle-sharing platform Xiaohongshu responds to layoff rumors
Xiaohongshu was originally a trendy digital community popular among female users. In order to expand its consumer base, the platform launched a “male content incentive plan” in the first half of last year, boosting web traffic support in areas such as digital products , fashionable topics, sports and automotive.