Moodie Davitt WeChat: Week Seven Key Stories

CHINA. We are pleased to bring readers a summary of this week’s articles on the official WeChat account of the Moodie Davitt report. The platform continues to show strong growth in readership in China.

The Moodie Davitt Report has stepped up its Mandarin coverage of top China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing impressively, with the platform now attracting 2,240 subscribers, as well as very encouraging reading and sharing levels.

Since its publication just two days ago, for example, our WeChat story China boosts the renewal of Lagardère Travel Retail has generated 1,209 views, in addition to very strong engagement on our English-language platforms.

Moodie Davitt WeChat is hosted by Penelope Zhou, our Hong Kong-based Chinese Editor, and Company Founder and Chairman Martin Moodie, also based in Hong Kong. They are supported by two other employees in mainland China.

2022 年起, “穆迪达维特进进一步中国市场的中文闻闻的公众号发布最最每每每每

“穆迪达维特 免税 报告” 微 信 公众 号 的 主 理 人为 常驻 香港 的 中文 编辑 周 沫 以及 常驻 香港 的 公司 创始人 兼 董事长 Martin Moodie.另有两名中国大陆员工提供支持.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The official account complements the strong and growing Chinese readership of our English-language platform. For native content requests, please contact Editor Irene Revilla at [email protected] or VP of Sales and Events Sarah Genest at [email protected]

“穆迪达维特”是唯一Irene Revilla/Sarah Genest(邮箱:[email protected]); [email protected]

本周热点资讯一览如下。

You can see highlights from this week’s edition below.

South Korea is in the headlines; The gastronomic delights of Shanghai Hongqiao

Interestingly, our article about foreign consumers being able to buy Korean items online duty-free without visiting the Republic was our most read story during the week of February 7-14. The readership points out how closely the Chinese travel retail community (and the authorities) are watching the South Korean duty free market, the largest in the world.

Our exclusive article on Shanghai Hongqiao International Airport’s dynamic and recently improved retail and dining offering also attracted many readers.

All of the stories below have also attracted significant traffic to our English language website.

Head to head between Hainan and Korea: Top of the news this week is how Hainan’s booming offshore duty-free sector has once again narrowed the gap between it and the world’s largest duty-free market, Korea. from South. Business in Hainan got off to a good start in 2022 with sales up +151% YoY during the recent Spring Festival holiday. But for the struggling South Korean market, the outlook is far less certain. A fuller version of the story in English will appear in the next edition of The Moodie Davitt Report magazine, out later this month. Click here for the WeChat version.

Ready for a good start: Another major story centers around the Estée Lauder companies’ decision to participate in the second annual China International Consumer Products Expo (Hainan Expo). This not only marks the company’s debut at the show, but also provides a tremendous boost to the event which will take place in Haikou, Hainan from April 12-16. Click here for our WeChat story and here for our original English version.

“Why am I staying with Hong Kong” – As the numbers above confirm, the latest post on Moodie Davitt Report founder and chairman Martin Moodie’s popular blog attracted huge attention when it was first published. In it, he describes how the Omicron variant has wreaked havoc in Hong Kong, but says he views the Special Administrative Region in a long-term and entirely positive way. Click here for our WeChat story and here for our original English version.

“An important window for China” – China Duty Free Group looks set to make a big appearance at the second China International Consumer Products Expo (Hainan Expo). The world’s leading retailer intends to invite representatives from more than 200 duty-free shops to the event where it will also be a major exhibitor. Click here for our WeChat story and here for our original English version.

A memorable party: A momentous day for Shenzhen Duty Free Haikou Mission Hills Duty Free City on January 31 as the retailer celebrated its debut in Hainan’s booming offshore duty-free market a year earlier. We present a summary of the highlights of the year and highlight Shenzhen Duty Free’s strong partnership with DFS Group. The retailer plans to showcase its development and retail offering at the Hainan Expo in April. A fuller version of the story in English will appear in the next edition of The Moodie Davitt Report magazine, out later this month. Click here for the WeChat version.

From Ireland to the island: Bacardi Global Travel Retail (GTR) is launching Teeling Whiskey – The Vintage Reserve Collection exclusively with China Duty Free Group in Hainan as the beverage group strengthens its commitment to the vital China market. Bacardi GTR aims to build a strong following among whisk(e)y lovers in China, through its presence and investments in the Hainan offshore duty-free market. Click here for our WeChat story and here for our original English version.

Celebrate in style: Shiseido Travel Retail welcomed the Year of the Tiger with a high-impact 3D video animation for prestige brand Shiseido at the entrance of the Hainan Tourism Duty Free Shopping Complex in Sanya. The pioneering 3D initiative is a first for Shiseido Company, Limited, which celebrates its 150th anniversary this year. Click here for our WeChat story and here for our original English version.

Click the video to see the striking campaign in action at the Hainan Tourism Duty Free Shopping Complex

Look back to look ahead: In an encouraging message to the travel retail community, Lagardère Travel Retail CEO Dag Rasmussen predicted a return to pre-pandemic 2019 revenues in 2023. China has played a leading role for the French group with revenue in mainland China up +119% compared to 2019 before the pandemic. Click here for our WeChat story and here for our original English version.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to China’s travel retail market are featured weekly on the Moodie Davitt Report’s official WeChat account. Please scan the QR code to follow us and contact [email protected] or [email protected] for native opportunities.

Coming soon

The Moodie Davitt Report is thrilled to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over the past few years to become the world’s number one travel retailer, as well as a host of other high-quality features, analysis and interviews. .

The new digital title, which will launch in April, will be released in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

  • Airport retail (domestic and international)
  • Food and drinks at the airport
  • Airport Advertising
  • E-commerce
  • Land border, city center and cruise trade
  • Mixed leisure and tourism facilities
  • Offshore Duty Free Retail and Hainan Free Trade Port
  • Social networks
  • + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at [email protected]

For publicity and sponsorship inquiries, please contact [email protected] or [email protected] For editorial inquiries, please contact Martin Moodie at [email protected]

Amanda J. Marsh