Moodie Davitt Report.com Page Views Soar +64% to New Yearly High in 2021
INTERNATIONAL. The Moodie Davitt Report.com, “The Website That Never Sleeps,” drew 6,369,840 page views in 2021, smashing all traffic records in the website’s 18-year history.
The result (verified by Google Analytics – all source material is available to advertising partners), generated from 3,315,709 individual sessions, is a +64% year-over-year increase and a + 73% compared to 2019 before the pandemic.
Moodie Davitt Report.com page views – the key indicator of web content readership – were 5.8 times higher than those reported by respected rivals Retail activity in the travel sector and 6.5 times more than DFNI, and represent a market share of 75%.
“These are extremely encouraging results for ‘the website that never sleeps’ and an extraordinary performance for a B2B media title in a niche industry,” said Moodie Davitt Report Founder and President Martin Moodie. “They are also a testament to the investment in editorial resources and quality content that we have maintained despite the constraints of the pandemic.”
Some things in life are priceless
“Since the day we launched our website (February 18, 2003), we have always believed that content is king. We have the biggest – and we think the best – editorial team and, as of January 13, we had published 53,949 stories on the site, an unparalleled and powerful chronicle of the travel retail industry as of 21st century. Throughout our history, the website – like all of our products – has been complementary to our readership; no padlocks, passwords or other barriers to entry. Invaluable market information in every way.
“We are by all accounts the leading provider of travel retail information and are entering this, our 20and anniversary year, determined to improve our services to the industry with a range of innovations and brand extensions.
The Moodie Davitt report counts 19,601 active subscribers, an increase of +55% over one year [Note: The Moodie Davitt Report avoids ‘total subscriber’ references, which includes lapsed or cancelled readerships].
Interestingly, 44% of the site’s readership is now generated through mobile platforms, reflecting a key media trend of recent years. The Moodie Davitt Report website is fully optimized for mobile reading, a key advantage for advertising partners.
Chief Technology Officer Matt Willey said, “In addition to the quality of our content, we continue to focus on transparent and verifiable analytics to deliver advertising value and strong ROI to our partners across the sector.
“With so many industry players choosing to access industry media via mobile platforms, it is essential to ensure that partners’ stories and advertising visuals are displayed perfectly on mobile platforms and face ad blockers.”
Editor Irene Revilla said, “Recognizing the vital impact of mobile platforms, we now offer a growing range of combined mobile-only and mobile advertising opportunities.
The Moodie Davitt Report has built a powerful presence on its social media platforms – LinkedIn, WeChat, Instagram, The Moodie Blog, Facebook, YouTube and Twitter – with over 43,000 followers, a +65% year-on-year increase the other. The Moodie Davitt Report is the only international travel retail media title to host an official WeChat account, a platform that now has 1,999 subscribers and complements the strong and growing Chinese readership of our English-language platform.
Hannah Tan-Gillies, Brand Editor and Head of Digital Marketing, said: “Social media is transforming the way people consume content and, while often on the back burner in B2B publishing, The Moodie Davitt Report’s forward-thinking approach has made it a leader in the world of social media both in terms of creativity and content.This dominance is reflected in our ever-growing audience and portfolio, which grew by +65% in 2021 across various platforms, including WeChat.