Moodie Davitt Page Views Soar +64% to New Yearly High in 2021

INTERNATIONAL. The Moodie Davitt, “The Website That Never Sleeps,” drew 6,369,840 page views in 2021, smashing all traffic records in the website’s 18-year history.

The result (verified by Google Analytics – all source material is available to advertising partners), generated from 3,315,709 individual sessions, is a +64% year-over-year increase and a + 73% compared to 2019 before the pandemic.

The Moodie Davitt, ‘The Website That Never Sleeps’, Consistently Breaks Stories First, Quickly and Accurately

Moodie Davitt page views – the key indicator of web content readership – were 5.8 times higher than those reported by respected rivals Retail activity in the travel sector and 6.5 times more than DFNI, and represent a market share of 75%.

“These are extremely encouraging results for ‘the website that never sleeps’ and an extraordinary performance for a B2B media title in a niche industry,” said Moodie Davitt Report Founder and President Martin Moodie. “They are also a testament to the investment in editorial resources and quality content that we have maintained despite the constraints of the pandemic.”

The Moodie Davitt Report celebrated 19 years serving the industry in 2021; Pioneering title The Moodie Davitt eZine also marked a milestone, with its 300th edition published in September

Click to open the Moodie Davitt eZine with our 2021 Year in Review and Personality of the Year picks

Some things in life are priceless

“Since the day we launched our website (February 18, 2003), we have always believed that content is king. We have the biggest – and we think the best – editorial team and, as of January 13, we had published 53,949 stories on the site, an unparalleled and powerful chronicle of the travel retail industry as of 21st century. Throughout our history, the website – like all of our products – has been complementary to our readership; no padlocks, passwords or other barriers to entry. Invaluable market information in every way.

“We are by all accounts the leading provider of travel retail information and are entering this, our 20and anniversary year, determined to improve our services to the industry with a range of innovations and brand extensions.

The Moodie Davitt report counts 19,601 active subscribers, an increase of +55% over one year [Note: The Moodie Davitt Report avoids ‘total subscriber’ references, which includes lapsed or cancelled readerships].

Interestingly, 44% of the site’s readership is now generated through mobile platforms, reflecting a key media trend of recent years. The Moodie Davitt Report website is fully optimized for mobile reading, a key advantage for advertising partners.

Mobile readership growth has been a key media trend in recent years. All Moodie Davitt Report ads and editorials are mobile-optimized. Click on the images to enlarge the tables.

Chief Technology Officer Matt Willey said, “In addition to the quality of our content, we continue to focus on transparent and verifiable analytics to deliver advertising value and strong ROI to our partners across the sector.

“With so many industry players choosing to access industry media via mobile platforms, it is essential to ensure that partners’ stories and advertising visuals are displayed perfectly on mobile platforms and face ad blockers.”

Tailor-made and tailored titles: Click on the image to open our special eZine dedicated to the opening of La Samaritaine Paris Pont-Neuf by DFS, a new travel retail landmark opening in 2021. This publication is part of our popular Spotlight series, as is our collaboration with Bowmore to showcase its latest campaigns and innovations in the world of single malt Scotch whiskey (below).

Click here to view the Bowmore No Corners to Hide Spotlight Series eZine

Editor Irene Revilla said, “Recognizing the vital impact of mobile platforms, we now offer a growing range of combined mobile-only and mobile advertising opportunities.

The Moodie Davitt Curated Series is one of many new launches and innovations in our portfolio in recent years

Social connections

The Moodie Davitt Report Instagram account reached 610,298 impressions in 2021 and grew by +36.4%

The Moodie Davitt Report has built a powerful presence on its social media platforms – LinkedIn, WeChat, Instagram, The Moodie Blog, Facebook, YouTube and Twitter – with over 43,000 followers, a +65% year-on-year increase the other. The Moodie Davitt Report is the only international travel retail media title to host an official WeChat account, a platform that now has 1,999 subscribers and complements the strong and growing Chinese readership of our English-language platform.

Hannah Tan-Gillies, Brand Editor and Head of Digital Marketing, said: “Social media is transforming the way people consume content and, while often on the back burner in B2B publishing, The Moodie Davitt Report’s forward-thinking approach has made it a leader in the world of social media both in terms of creativity and content.This dominance is reflected in our ever-growing audience and portfolio, which grew by +65% in 2021 across various platforms, including WeChat.

The Moodie Davitt Report is the only international travel retail B2B publisher with an official WeChat account. Launched last year, it has helped deepen our already strong reach and influence in China.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to China’s travel retail market are featured weekly on the Moodie Davitt Report’s official WeChat account. Please scan the QR code to follow us and contact [email protected] for native opportunities.

To note: To find out how the unrivaled market reach of the Moodie Davitt Report can benefit your business, please contact Irene Revilla ([email protected]) or Sarah Genest ([email protected])

Amanda J. Marsh