Looking to boost your site’s SEO? Try a Competitive Link Analysis

When it comes to search engine optimization (SEO), there is always something new to learn. It is possible to learn more about your audience to find different tactics that can help you attract more customers. You can find more keywords to help you rank, take a deep dive into past campaigns, and see what improvements you can make for future efforts.

If you really want to up your SEO game, it’s important to do all the things mentioned above. SEO is constantly changing, so it is necessary to continually find new tactics to attract new customers to your website. While that’s true, you can’t overlook an invaluable piece of SEO information: your competitors.

When it comes to your competitor’s linking strategy, it’s possible to use the information you collect to outrank them in a number of ways. You should never just copy their efforts. It won’t help you move forward. Instead, you need to find out what they did and then use that information to improve your own strategy and efforts.

With a competitive analysis of the marketing strategies used by your competitors, you can learn a lot more about the audience you are trying to reach and the changes that are happening in the industry. When it comes to SEO, a competitive link analysis will help you gain a broad and general view of your competitors and help you use this information for your own strategies as you move forward.

Analyzing competitor links, like creating a backlink profile, is not a one-time task. While that’s true, here are some steps to help you get started.

Use a tool to acquire competitor link data.

There are many tools available online that isolate websites with similar referring domains.

Analyze link sources.

Once you have a list, you can figure out where most of the links are coming from. Learning more about the links used by the competition will give you insight into how to improve your strategies.

Find usage opportunities.

While you can work to build backlinks to the same sites as your competitors, you can find other opportunities that can work even better for your brand identity, which will be even more beneficial.

Look at the content that generates competitors’ links.

Look at the content provided by the links. Do they use infographics, blogs, etc. ? You can find out what information the audience reacts to by doing this.

Don’t forget your audience.

Be sure to create content that is still valuable to your audience. With competitive analysis, you can focus your attention on what your audience likes and searches for and what they respond to.

Information about your competitors is at your fingertips. With a little time and effort, you can learn from what your competitors are already doing.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Amanda J. Marsh