Introhive named late-stage vendor in analyst research, new tech report for revenue operations and intelligence
Designed to deliver critical information that can help revenue managers inform their technology purchasing decisions as they evaluate solutions to adapt and thrive in today’s changing B2B sales environment Today, the report highlights the rapid digitization of sales, increasing investments in this category and the value proposition and capabilities offered by RO&I solutions.
This is the latest recognition in what has been an important quarter of recognition for Introhive, as the company has been named Deloitte Technology Fast 50 Canada company for the third consecutive year, a Deloitte Rapide 500 North America company for the second consecutive year, as well as a 2021 Best Tech Workplaces™ by Great Place to Work®.
“We are more than proud to have been named a late stage supplier in this exciting category in a report where 26 suppliers were assessed,” said Jody slips, CEO and co-founder of Introhive. “Since our inception, we have specialized in helping businesses develop a deep understanding of their relationships. It’s great to see the growing awareness in the market and the recognition of the importance of relationship intelligence and its impact on the buyer experience and revenue optimization.
A leading global research and consultancy firm, Forrester defines the Revenue Operations and Intelligence (RO&I) category as “technologies that harness signals and interactions from buyers to produce information that enables go-to-market functions. Continuously improve execution performance and optimize the revenue engine across several areas: engagement and productivity, cadence and revenue forecasting, and overall optimization of the revenue engine itself. “
Introhive aligns with the category’s value proposition as defined by Forrester in several ways, including helping business organizations to:
- Improve frontline and managerial opinion with engagement insights and help validate deal or relationship health and prioritize opportunities through deal probability or engagement scoring algorithms
- Maximize salesperson productivity by freeing up costly resources from the tedious administrative tasks associated with manual engagement tracking
- Identify the different members of a B2B buying group by analyzing company-wide engagement activity
“The rapid acceleration of the digital transformation of sales has placed knowledge of buyer engagement at the top of the technology agenda. It is now imperative for B2B organizations to have a complete view of buyer relationships and engagement activity, ”wrote Anthony McPartlin, senior analyst for Forrester in his October 2021 blog post, Revenue Operations And Intelligence (RO&I) is now at the heart of a Go-To-Market technology stack. “Organizations need to use this intelligence and information to improve the shopping experience and the value delivered during the buying process. Engagement information is also essential to help optimize performance of the customer-centric resource and revenue engine while providing greater rigor and predictability for future revenue. ”
To download a copy of the report, go here
Introhive is the fastest growing AI-powered business and relationship intelligence platform with the world’s largest revenue acceleration deployment. Recognized by some of the world’s best-known brands including PwC, Clark nexsen, Wilson Sonsini Goodrich & Rosati, Colliers International and Moran plant, the company has been recognized by the Deloitte Technology Fast 50 ™ Canada Awards 2019, 2020 and 2021, the Deloitte Fast 500 ™ North America Awards 2020 and 2021, the MarTech Breakthrough Awards 2020 and 2021, and is certified Great Place to Work® in Canada. Introhive’s AI-powered SaaS platform seeks to enable organizations to fully leverage their relationships within the enterprise and leverage untapped data to drive revenue and increase productivity while simultaneously improving customer experience. Introhive now has more than 300 employees in 10 global offices. Learn more about www.introhive.ai
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