How to Create Search Results for Your SEO Efforts
SEO is a powerful tool used by marketers to outrank their competitors on various search engines. It is crucial for companies looking to maintain their financial situation.
Implementation of an SEO strategy is beneficial, and businesses around the world have taken notice. Therefore, business owners should remember that they are not the only ones trying their best to use this valuable tool. The hard truth is that someone has a stronger SEO strategy than yours. Accepting this fact can be the key to your success.
Identify your audience
Former Google employee Cody Jensen has a strong appreciation for analytics and this led him to start Searchbloom, an agency that provides SEO-specific services. He suggests that companies understand the importance of understanding their target market.
“Understanding your target audience online should always be the first step in your SEO strategy,” says Jensen. “This process is especially important if you’re trying to reverse engineer search results in your favor. After identifying your audience, you are able to identify the keywords they use, which will allow you to identify direct competitors. Once you understand what your competitors are doing, you’ll be well on your way to reverse-engineering the SERPs and beating your competitors on Google.
There are many ways to identify your current or desired audience. If you have a website, chances are you already have a plethora of information about your visitor demographics. This information, combined with demographic data from other channels, such as social media, can provide insight into the types of people who are searching for your products or services.
The second step in reverse engineering search results is to identify the keywords used by your defined audience. This process can take various forms. Hannah Trivettedigital marketing expert at NUVEW, recommends using Google as a guide.
“Keyword research can be done manually through Google searches,” says Trivette. “After performing a search, take a look at the questions presented in the section called ‘People Also Ask’. Here, Google provides questions searched by others that are similar to your original search. By optimizing your keywords- keys and your blog topics based on what others are searching for, you will choose content that improves your rankings in those searches.
Identify a the intention of the researcher also provides valuable information about your audience during this research phase. Understanding your searcher intent involves specifying the type of solution an individual is looking for when entering a search. For example, the search for a person can be commercial, which means that the user is looking for a product or a service. Other times, an individual will seek information found in a long article or blog rather than a product. Finally, Internet users may be looking for solutions or information closer to them.
Understanding why potential customers use search engines will give you insight into the types of content they need and the keywords they use. This information will also help you rank higher in algorithms that also aim to understand their searcher intent.
Identify your competitors
Now that you have a good understanding of your audience and their keywords, you can use keywords to see where your competitors are gaining their edge on search engines.
Pay attention to how your competitors design or optimize their websites for SEO. Where are your competitors placing their keywords, and how often? What kind of content do they create? What kind of pages rank higher when you use your keywords?
Properly analyzing what your competitors are doing will help you build your own SEO strategy. Using this information to optimize your own website will help you become more competitive in your field.
The reverse engineering process for SEO provides businesses with valuable insights at every step. However, it takes intentional time and strategy.