Google search updates will prioritize actual reviews over clickbait

Google is bringing a series of updates to search that aim to tackle clickbait and improve the relevance of search results, prioritizing original, genuine reviews over recycled information circulating on Google sites. aggregators. The changes in the form of two updates will be rolled out in the coming weeks, according to a blog post announcing leaderboard updates.

“We know that people don’t find content useful if it looks like it was designed to get clicks rather than inform readers. So, starting next week for English-speaking users around the world, we’re rolling out a series of search enhancements to make it easier for people to find useful content created specifically by and for people. the announcement. “This update will help ensure that non-original, low-quality content doesn’t rank highly in search, especially for online educational material, entertainment, shopping, and tech-related content.”

According to Google spokeswoman Jennifer Kutz, a general search ranking update called the “Helpful Content Update” will begin rolling out worldwide for English-speaking users on Monday, August 22.

A second update “to make it even easier to find original, high-quality reviews” is expected in the coming weeks. The tech giant has repeatedly changed the ranking of product reviews beforemore recently in December 2021 and March 2022.

These updates may be particularly useful to anyone using the add Reddit “hack” to filter out unnecessary websites from search results in favor of real human experiences. You can see it in action when you search for hardware reviews. For example, starting a Google search for “Sony WH” in the US suggests two results with “Reddit” at the end in favor of the word “review” for the popular Sony WH-1000XM series headphones. Although Google’s blog post doesn’t mention Reddit as a source of more personalized and authentic content, it’s hard not to make the association given recent search trends.

Search results for many popular gadgets suggest that people are trying to avoid aggregator reviews in favor of Reddit recommendations.

Comparatively, the Brave web browser has released a new feature that also gives Reddit and Stack Exchange content a boost. These can be found in its “Discussions” section without having to add anything at the end of the search terms. The announcement of this browser feature alluded to beliefs that “Google search is dying” after noting that more and more people are turning to Reddit for authentic reviews and answers to inquiries.

Google provides tips for creators on its Search Central blog to ensure they’re “creating content that will succeed” after the company’s new updates roll out.

Amanda J. Marsh