Google Search adds site names to mobile search results for easier website identification

Google is rolling out site names in mobile search results to help users easily identify the website associated with each result. Site names are currently available in English, French, Japanese, and German, with more languages ​​to be added over the coming months.

“Today we’re bringing some new updates to the search page that build on that work, providing even more information about the sites you see so you can feel confident about the websites you see. you visit,” the search giant wrote in a blog post. post on Friday.

In addition, the favicon (logo or icon of a website) that appears in Google search is also updated. These changes will be extended to search ads to increase clarity and transparency for advertisers at a glance, Google said.

The ad label will now appear on its own line in the upper left corner of Search Network ads, and when ads appear in mobile search results, they will now be labeled with the word “Sponsored” in bold and black.

“This new label and its prominent position continues to meet our high standards for distinguishing search results and builds on our existing efforts to clarify information about paid content,” Google said.

Google said it will soon start testing a similar experience on desktop as well.

Amanda J. Marsh