Baton Rouge, LA digital marketing agency shares tips to improve local search
Clint L. Sanchez of BlakSheep Creative shares his expertise on how small business owners can use local SEO to improve their website’s visibility online.
– Clint L. Sanchez – BlakSheep Creative
DENHAM SPRINGS, LA, UNITED STATES, January 12, 2022 /EINPresswire.com/ – Local digital marketing agency BlakSheep Creative has been helping businesses increase their visibility on the web since 2001. Company owner Clint L. Sanchez said there are several steps that small business owners can take to help improve their ranking in search engines.
“We give a lot of advice to small businesses,” Sanchez said, “but I see some things that get repeated over and over again, like adding keywords in the description. It’s not rocket science.”
Sanchez said customers should make sure they’re targeting the right keywords by putting themselves in a potential customer’s shoes.
“Think about the words you would type into the search engine if you were to research your services,” Sanchez said.
BlakSheep Creative suggests that business owners configure and optimize their Google Business Profile (formerly GMB). The company also advises businesses to claim their local listings, respond to reviews, and keep their name, address and phone number consistent on the web.
Sanchez said business owners should make sure their digital footprint is consistent to build credibility.
“Google is the # 1 search engine, so they’ll definitely be looking at your GMB page and other quotes online,” Sanchez said. “If you have multiple listings with different phone numbers and addresses, that won’t help. “
Sanchez also said businesses should engage with customers on social media to improve search engine rankings, but urged business owners not to rely on it.
BlakSheep Creative suggests that small business owners keep an eye on their Google Analytics, which is free to set up. This can help them monitor who comes to their page and how.
“It will help you understand what your customers are doing,” Sanchez said. “You can see how many times they’ve been to your website, from where, and on what device. “
Sanchez suggests using Google Search Console (Webmaster Tools) to help refine the way searches are performed on Google.
“You can see how people are searching, whether it’s by mobile device or desktop,” Sanchez said. “This will tell you which keywords are bringing people to your site. “
BlakSheep Creative also suggests content creation that prospects and customers find useful, whether through blogs, videos or other content.
“When you provide value up front, people will be more likely to know who you are,” Sanchez said. “They read your blogs and interact with you through social media.”
While many benefits come from digital marketing, one of the biggest is how easy it is to collect data and generate reports.
Small business owners should ask themselves: What kinds of things do I want to know about my website? What steps is my business taking to improve its online visibility? How might we use this information to help grow our business?
Sanchez also suggests that website owners use Schema Markup, which helps search engines understand what information to display.
“It’s not very difficult and it makes a huge difference,” Sanchez said.
Sanchez added: “If you’re building a house you wouldn’t build the roof first, would you? The same goes for your website – make sure the foundation is laid before you worry about it. finishing or customizing anything. “
If you are looking for a local digital marketing agency, you can reach BlakSheep Creative at 225.505.3834 or online at blaksheepcreative.com.
About BlakSheep Creative:
BlakSheep Creative is a Baton Rouge-based digital marketing agency that helps businesses grow through creativity, strategy and digital expertise. The company was founded in 2001 by owner Clint L. Sanchez, who made BlakSheep Creative a team of passionate digital marketers.
They are the only veteran-owned digital marketing agency in the region and are leaders in the digital marketing space in Louisiana. They also provide website design, website development, e-commerce solutions, search engine optimization (SEO), social media strategy and management, pay-per-click (PPC) advertising management, banner ads, email marketing services, lead generation strategies, reputation monitoring and help with rate optimization conversion (CRO).
They are located at 10625 Eagle Crest Rd. In Denham Springs. You can reach them by phone at 225.505.3834 or through their website at blaksheepcreative.com.
You can also follow BlakSheep Creative on Facebook, LinkedIn, and Twitter for the latest digital marketing updates and news as well as great content from the web.