A big boost for inbound tourism!

The slow pace of the travel industry has been one of the outsized effects of the Covid-19 pandemic which continues to stalk the travel space, on its recovery from the dry spell, amid resurgent waves of short duration of coronavirus. The travel sector has been one of the hardest hit areas since the onset of Covid-19 due to international border closures, restrictions on air travel, mass unemployment and nearly zero profits.

India is considered to be one of the most popular travel destinations across the world, with more than ten million steps each year, in the pre-Covid era. Travel aficionados have come to testify to the architectural exemplary nature of the monuments, the emboldened history, the heritage, the cultural traditions and the artistic centers that support millions of craftsmen, patrons and craftsmen.

To mark the revival of inbound tourism, heritage site tours as well as hot air ballooning can be a great way to recalibrate the future of millions of people and shift the travel landscape to new heights. Hot air ballooning is an underappreciated sporting adventure that is not yet widely integrated into the mainstream of mainstream travel. But it is a very popular and engaging activity that has the ability to attract crowds in travels and visits.

India is a tourist hotspot with millions of heritage sites widely spread across the Indian topography. Hot air balloon tours of heritage sites can be a promising way to kick-start domestic tourism and add a thrilling edge to the itinerary. Hot air balloon rides are an entertaining getaway for families and children that will motivate them to visit a certain travel site or monument. It will pique people’s interest but also be a major source of tourist attraction.

India is a country of great historical magnificence and has the finest destinations to explore and visit. The government is taking several measures to provide the best facilities for tourists to enjoy their visit. In the same series, Taj Mahal (Agra), Pushkar (Rajasthan), Hampi (Karnataka), and many more already exist on the list offering hot air balloon rides, offering the most beautiful aerial experiences of these sites. The concept has been warmly welcomed by tourists and used by a large number of people visiting the sites. This encourages the government to promote hot air balloon flight facilities at various other places which will eventually benefit both the tourism sector and the tourists.

In fact, North East India is one of the best places to go for hot air balloon rides due to favorable climatic conditions, spectacular places worth visiting and seraphic and scenic topography. The North East region is one of the most unexplored places in India, the beauty of which can be profusely appreciated through hot air balloon rides. It can also boost tourism in the North East regions and also improve the accessibility and economy of the region. Some of the most popular heritage sites in North-Rast are Kaziranga National Park, Assam (declared a World Heritage Site in 1985), Apatani Cultural Landscape, Arunachal Pradesh, Namdapha National Park, Arunachal Pradesh, Keibul Lamjao National Park, Manipur, Majuli, Assam. They can also be good places for hot air balloon rides, enhancing regional connectivity and encouraging Indians and foreigners to explore the northeast.

As people’s attention span has been exhausted during the pandemic period, hot air balloon rides will increase the visibility and attractiveness of a site or place. This will rejuvenate people’s curiosity and a particular site promoting hot air balloon rides will also get maximum visits.

These tours will also introduce a much needed modern addition to the travel industry in India. It will also add an element of sport and adventure to visits to archaic monuments. Schools in different regions can plan a historical adventure trip with hot air balloon rides. Students will also learn new things about hot air ballooning, which is rare in the professional field in India and can probably create a new sphere of employment for newcomers.

Hot air balloon rides are an excellent choice for the government to encourage inbound tourism and cushion the lull in the tourism sector after Covid-19.

As Covid-19 cases have reported a major drop and summer holidays continue, families are heading to hill stations like Manali, Nainital, Shimla, Mussoorie, etc., to take a break from summers hot. Adventure sports are very famous in these regions, and hot air ballooning can be a fascinating complement. It will also reduce the problem of unemployment and increase tourist attendance in these places.

Hot air ballooning is one of the niche sport adventures that should have its due in times to come, especially as new ideas and innovations change outdated cultural beliefs and detrimental thinking. This will accentuate inbound tourism and also bring India closer to integrating hot air ballooning into the mainstream sports culture.



The opinions expressed above are those of the author.


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Amanda J. Marsh