5 Things That Can Hurt Your Website’s Search Ranking
Not getting many visitors to your artist website? Well, here are 5 reasons that can happen…
by Bobby Owsinski music 3.0
No matter how powerful social media is today, a website is still one of the most important tools an artist can have. The reason for this is that you control everything about it, whereas a social site can (and does) change its look and design at will without you having any say in the matter. Of course, if you have a website, you want it to rank well when fans and potential fans search for you. This is where SEO (Search Engine Optimization) comes in. Still, there are things we could be doing that could harm your website’s search ranking without you being aware of it. Let’s look at a few.
1. Duplicate Content
Google says “Duplicate content generally refers to substantial blocks of content within or between domains that completely match other content or are substantially similar.”
This means that you have copied a block or blocks of content to multiple places on your site. Sometimes it can be as simple as creating a new page and forgetting to put the old one in draft mode. Or you may have a page that seems a little light on content and want to flesh it out with something from another page.
At first glance, this doesn’t seem too bad, but Google will tell you more with a lower search ranking as a result.
2. Copyright infringement
Google takes a dim view of copyright infringement, even if you do it unknowingly. For example, you are lucky enough to have a song placed on a TV show and you have embedded a snippet of the show on your website. Chances are you don’t have permission to do this, and even if you do, Google will consider it copyright infringement. Best to link to where the clip lives (probably Youtube) and save yourself from Google’s wrath.
Remember that copyright infringement can occur in the form of text, image, audio, or video. Therefore, randomly placing content that you have downloaded from the web is a source of trouble.
3. Your site is not mobile friendly
Building a website can be a long and tiring experience, even if someone does it for you. Often you’re just happy when it’s over and you finally look good on your computer screen. This is not the end however. Google now ranks websites based on how they look on a mobile device first and foremost because the majority of people access them. Not paying attention to user experience on mobile is a big mistake.
Most up-to-date website builders will allow you to check this quite easily, but the problem arises if you have an older website that has been perfectly fine for a long time, so it’s not up-to-date and ready for the mobile. It’s probably time for a refresh anyway, but you’ll also be helping your website’s search rankings when you finally do.
4. Unwanted Site Links
It’s good to have links to other sites and Google will reward you for them, but they have to be of a certain quality. If you have a lot of what Google considers poor quality links you’re going to bleed.
What is considered poor quality? Links to sites that are irrelevant to your content and lack authority. Paid links are a good example, or some affiliate links. Remember that not all links are good links.
5. Low Quality Content
Speaking of low quality, pages on your site with anything that Google considers low quality will cause your rankings to drop.
According to bloga page is of poor quality if:
- The content is neither original nor unique.
- The page does not satisfactorily respond to the user’s request.
- The information is not supported by relevant and authoritative sources.
- The word count is too low with a lot of boilerplate content.
- There are many grammatical errors.
- The language used is difficult to understand.
- The page is only a copy of an idea already present on the internet.
Best to remove that from your site and focus on quality content about you.
You can read this post if you really want to go down the rabbit hole when it comes to your website’s search ranking, but know that it’s pretty much in the weeds if you’re not an SEO pro. Simply following the 5 tips above will go a long way in keeping your search rankings where they belong.
Bobby Owsinski is a producer/engineer, author and coach. He is the author of 24 books on recording, music, the music industry and social media.
Read more: https://music3point0.com/2022/10/04/5-things-that-can-hurt-your-websites-search-ranking/#ixzz7go1VOgaS
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