30 Articles Make Your Site Authoritative in Google Search

Last week, I included in my recap a link to a Reddit thread that seems to have gotten some attention. It has John Mueller from Google saying that a site with only 30 articles is not enough to be authoritative and fully indexed by Google. Now people ask if the minimum to be authoritative is to have more than 30 articles on your site.

The Reddit thread said “Less than 50% of new articles are indexed – Authoritative site.” Here is John’s response:

I don’t see anything broken in the way Google indexes things at the moment. However, I see us criticizing what we fetch for indexing, as any search engine should.

It’s really hard to call a site authoritative after 30 articles, and especially if you’ve stopped posting for a while, I can see how Google could be a little more conservative when it comes to further indexing. Over time, as we find that your site is more than “30 good posts”, and instead want to send as many users as possible, the indexing will speed up. It’s not something you can push through technical means, it’s not the push button before indexing that makes your site by far the best of its kind. Making your site “as good/bad as the rest” is unconvincing — you really should be aiming much higher, and not just in terms of the text on your pages, but in terms of everything on your site, and its integration in the rest of the world / web.

I think other SEO publications have picked it up and now people may be misinterpreting what John was saying. There is no specific number, it’s not like if you reach 31 articles, your site is not eligible to be authoritative in Google search. He was just saying that it takes time for a site to gain credibility in the eyes of anyone. It’s not like you write 30 articles and bam, you’re now authoritative.

Here are some of those tweets – to be clear, Izzy doesn’t think 30 is some kind of magic number. She says in her tweets below that people in the industry think that might be a magic number. She didn’t believe it and wanted John to clarify what he did and why I’m covering it up.

Discussion forum on Twitter.

Amanda J. Marsh