10,000 aBlogtoWatch articles published and the power of the Watch community

aBlogtoWatch recently published its 10,000th article. I would like to take a moment to celebrate this important achievement for the community of watch enthusiasts. Journalist Malcolm Gladwell popularized the concept that it takes 10,000 hours to master a concept or activity. It has taken over 10,000 hours several times to share 10,000 stories about watches, the people who make them, the people who love them and the industry that benefits from them. I offer my sincere thanks to the global wristwatch community for helping to make aBlogtoWatch a source of mastery for our collective hobbies and professions. aBlogtoWatch has not only participated in the watchmaking community, it has also played a crucial role in its development. What I have come to recognize at this milestone in publishing is the number of watch enthusiasts around the world due to the 10,000 Watch Appreciation Articles we have published. until now.

ABlogtoWatch’s very first article was published in September 2007. My goal was to publish at least one article per day, and I think we have been doing so for almost 15 years now. 10,000 articles is a lot of stories and news about wristwatches and the industry that makes them. The world has changed, and so have I since aBlogtoWatch (originally aBlogtoRead) started. What hasn’t changed is why I write about watches and why I love them – and I think that goes for everyone who has been on the aBlogtoWatch team.

Many watch media professionals and enthusiasts today have been exposed and inspired by my work and that of the broader aBlogtoWatch team. I’ve been accused of having the most famous wrist on the internet, and I’ve been called an arrogant, know-it-all American by people from totally different cultural backgrounds than mine. And then I was also told how refreshing it is that I have remained remarkably loyal to the same Ariel Adams who launched the website in 2007. Recently I have also heard people say that a BlogtoWatch is, again. once, among the very few places where one can find genuine or critical reviews of new watch products – something the consumer community desperately needs. Hundreds of people have asked me how they can work like me or be part of the aBlogtoWatch team, and I have been recognized and congratulated for the work of aBlogtoWatch around the world. And it all happened because we’ve never looked back, and we’ve never looked sideways at what other people are doing. We have continued to research and cover watches from people around the world who are as interested in them as we are.

If I was asked to champion the contribution BlogtoWatch has made to the wristwatch community, I would make two main points. I would first like to point out that aBlogtoWatch is responsible for creating many new watch fans. Around 2010, I remember thinking to myself, “I’m happy if I can help father one new wristwatch enthusiast a day – a new soul with whom I would have endless things to say if I found myself sitting down.” with them at a meal. someday. ”And secondly, that strategy remains essentially the same today. , but rather to foster a sense of community for people who are collectively interested in the same original hobby.

If it hadn’t been for 10,000 articles that reached millions of people in the past 15 years, how many fewer viewing conversations would there have been among fans? How many fewer instances would a novice stumble upon a review while searching on Google? How many watches would never have been bought or wanted because there was no item to review or start them? aBlogtoWatch has created countless watch enthusiasts, and the watch industry has greatly benefited from the value of all the new people we have helped welcome to this space. How many cooler watch enthusiasts will there be as a result of future aBlogtoWatch articles?

The luxury watch industry of the future needs communities like aBlogtoWatch more than ever. Gone are the days when people are born into a world where timepieces worn for utilitarian purposes are ubiquitous. Watch enthusiasts of tomorrow will only enter the hobby if they are formally presented with timepieces as a quest. Watching the amateur media only helps the watch industry because it helps attract and create people who might never have known or wanted a wristwatch before. Without aBlogtoWatch sharing a story about a cool new watch, people won’t learn that story and may not have the opportunity to take an interest in that watch in the first place. ABlogtoWatch’s ability to curate content and present new watches to a respected community continues to be unmatched by purely social media and other alternative digital media platforms. Long live the amateur magazine – or whatever its form.

Enough about what a BlogtoWatch has contributed to the watch enthusiast industry and community space. This celebration is really about you, the audience. Your care and years of loyalty have enabled us to produce all of this content and more. We have an amazing library of content that we’re constantly trying to figure out how to link and remind you. And we look forward to the next 10,000 stories that we share with you and that document our collective watchmaking discoveries.

Amanda J. Marsh